In response to the growing trend of using mobile devices to browse the web and shop online, Kansas City Ballet recently revealed a new website design with the newest technology especially for viewing on smartphones and tablets.
The year 2017 marks the first in which mobile viewing exceeded desktop visits on the Ballet’s page. In fact, there have been more than 163,000 mobile visits in the last year, compared to 130,000 on desktop computers.
Mobile sales still only account for about 13% of all online sales, but with the increase of mobile users we expect that number to increase dramatically in the next few years, making it more and more important that the site be easy to navigate to learn about our productions and easily purchase tickets.
The new design allows for increased features on the site like using more videos to bring dance to the forefront of the experience, especially when viewed on a desktop. It also does a better job of providing visitors a closer, more enhanced view of the breadth of work the organization does.
“It’s important to keep up with technological trends and we are excited about how these changes will help our patrons have a more enjoyable online experience,” says David Anderson, director of marketing for Kansas City Ballet. “And, there couldn’t be a better time than now to launch a new site as the Ballet celebrates its 60th Anniversary Season.”
A NEW MENU
The new design also helps highlight all of Kansas City Ballet’s programs, especially with improved menu navigations.
Located on the top right-hand side of the page, the enhanced menu highlights all important aspects of the company from upcoming performances and events, company dancer bios, information about Academy and Studio dance classes, community engagement and education offerings, planning your visit to the Kauffman Center from parking to dining, donation information to support the Ballet’s mission and more.
As you scroll down, the page highlights and special announcements are more prominent, along with a live, real-time feed of recent photos and videos.
KANSAS CITY BALLET’S 60-YEAR HISTORY (1957-2017)
And finally, in honor of Kansas City Ballet’s 60 years of dance, there is also a link to a new historical timeline.
“We hope our fans will agree, there is a lot to like about this new site,” says Anderson.